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One Picture Is Worth Ten Thousand Words


This proverb originally came from China but widely attribute to Frederick R.Barnard in Dec 1921

Notegolddiamond - This proverb widely attributed to Frederick R. Barnard, who published a piece commending the effectiveness of graphics in advertising with the title "One look is worth a thousand words", in Printer's Ink, December 1921. Barnard claimed the phrase's source to be oriental by adding the text "so said a famous Japanese philosopher, and he was right".


Printer's Ink printed another form of the phrase in March 1927, this time suggesting a Chinese origin:
"Chinese proverb. One picture is worth ten thousand words."
The arbitrary escalation from 'one thousand' to 'ten thousand' and the switching from Japan to China as the source leads us to smell a rat with this derivation. In fact, Barnard didn't introduce the phrase - his only contribution was the incorrect suggestion that the country of origin was Japan or China. This has led to another popular belief about the phrase, i.e. that it was coined by Confucius. It might fit the Chinese-sounding 'Confucius he say' style, but the Chinese derivation was pure invention.

Source Article phrases.org.uk

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